A senior creative with 15 years of agency and brand experience, I care about shaping culture, growing teams, and building work that matters.

I hold a rare trifecta of qualifications; an MBA, an MSc in Creative Advertising, and a BA in Media & Anthropology, along with a track record of award-winning work across some of Ireland's and the world's most recognised brands. Equally at home leading a creative department, pitching to boardrooms, or getting hands-on with design and copy, I bring the strategic thinking of a business leader and the craft instinct of a practiced art director.