Advantage : You
AVANT MONEY MORTGAGE CAMPAIGN
Avant Money had made solid progress in the mortgage market. But it was time to finally throw the gauntlet down and challenge the pillar banks. We first nailed the strategic insight that the brand is all about saving customers time to give them a leg up in a competitive market. Then we delivered the game-changing campaign that pulls no punches.
Digital Media Award | Silver for Best Creative.
Credits
Client: Avant Money
Head of Marketing & Customer Experience: Lorna Farrell
Head of Marketing: Bronwyn Greene
Marketing Manager: Alison Cody
Agency: Dynamo
Creative Director: Ross Giles
Creative Director: Conor Wynne
Senior Copywriter: Seán Timbs
Art Director: Shane O’Hare
Senior Brand Designer: Guy Cresswell
Motion Director: Tommy Breen
Communications Director: Siobhan Lavery
Account Director: Mathilde Paus
Sound Design : Blast Audio
Creative Technologist: Torlogh O’Boyle