Inspiring generations, one story at a time.
EASON - CHRISTMAS ADVERTISING CAMPAIGN
Eason, Ireland’s oldest and most loved bookseller, has always been a familiar presence in the run-up to Christmas. Traditionally, their campaigns took a tactical approach, focused purely on the season's best-sellers.
But Christmas is about magic, not just memoirs — and the sparkle had been missing. While online warehouse retailers battled on price and convenience, none could match the sensory nostalgia of a frosty O’Connell Street, the gleam of the iconic clock, or the bustle of late-night Christmas shopping in Dublin.
So, we transformed this uniquely Eason experience into an emotional advantage, creating a story that celebrates the power of storytelling itself — and how it brings people closer together [especially at Christmas].
Credits
Group Head of Marketing: Lisa O’Brien
Marketing Manager: Rebecca Murphy
Creative Agency – Dynamo
Creative Director: Ross Giles
Copywriter: Sean Timbs
Art Director: Shane O’Hare
Brand Designer: Guy Cresswell
Comms Director: Siobhan Lavery
Account Director: Mathilde Paus
Account Manager: Bebhinn Maguire
Motion Designer: Torlogh O’Boyle
Creative intern: Daisy Tuomey
Producer: Jessica Derby – Derby Productions Ltd.
Production Team – Banjoman
Director : POB
Head of Production : Matt D’Arcy
Executive Producer : Keith Bradley
Production Manager : Orla Morris Toolen
DoP : Aidan Gault
Art Director : Lauren Kelly
Edit : Rob Hegarty at Mustard
Post Producer: Anthony McCaffrey
Post Producer: Laura Greally
VFX : John O’Hagan
Photography: Alex Sheridan
Retoucher: Dennis Tuffnell
Sound Studio – Blast Audio
Sound design: Will Farrell
Sound Mix: Will Farrell/ Eoin Kelly
Music Supervisor: John McCallion
Music: “I’m living good” by George Jackson
