Striking The Balance
The Sexton Single Malt had reached a very interesting place in its short history. The brand had experienced steady organic growth which research told us was very much down to the brand's highly distinctive bottle design. What a lot of our potential customers didn't get was that the liquid inside the bottle was equally exquisite. It was time to shout about what’s in the bottle, so we created a platform that celebrates exactly that - All style. All substance.
Credits
Agency: Dynamo
Creative Director: Ross Giles
Senior Copywriter: Seán Timbs
Senior Brand Designer: Guy Cresswell
Art Director: Shane O’Hare
Motion Design Director: Tommy Breen
Communications Director: Siobhan Lavery
Account Director: Mathilde Paus
Sound Design: Will Farrell; Blast Studios.
Production: Imaginar
Client: Proximo Spirits
Global Marketing Director: Michael Cockram
Global Marketing Director (Bushmills Spirits): Donagh McHenry
Global Brand Manager (Presitge Spirits & Single Malts): Jennifer Farrell
Global Senior Brand Manager (The Sexton): Mark Connaire